2025 HFA SYMPOSIUM

For the 2025 Hemophilia Federation of America Symposium in San Diego, I designed a comprehensive signage system that included wayfinding, schedules, banners, and environmental graphics. The goal was to create a welcoming and accessible experience for all attendees while reinforcing the HFA’s brand and event theme.

Drawing inspiration from San Diego’s coastal setting, I used a vibrant color palette and clean, legible typography to ensure visual consistency and clarity across the venue. The signage was designed to be both functional and engaging—guiding attendees seamlessly while adding to the overall energy of the event.

This project challenged me to think spatially and strategically, blending thoughtful design with real-world application to support both flow and visual identity.

DELIVERABLES

  • A full signage suite including: directional, window, scooter, session, and welcome signage

  • 34-page printed Symposium Agenda

  • Web ads for event promotion

  • Custom PowerPoint templates for speakers and sessions

  • Branded drape designs

  • On-screen video layouts for digital signage and presentations

    All deliverables were made using a combination of Adobe Illustrator, Photoshop, and InDesign

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PROJECT NAVIGATION